Project
Application design
Timeline
13 weeks
Tools
Figma
My Responsibility
Project Lead, UX Research
Product Design
PROBLEM
No access to affordable rental vehicles
The current car rental landscape lacks an efficient platform that offers affordable and reliable rental vehicles to users while also ensuring a hassle-free experience and additional earnings for vehicle owners. This gap in the market results in challenges for both rentees and vehicle owners, including issues related to pricing transparency, safety, communication, and rental management.
SOLUTION
Vehicle Rental Platform
RESEARCH
Understanding users & their painponits, Identifying the market & potential opportunities
Very early on in this project, I wanted to know how users (car owners) felt about renting their personal vehicles to strangers, what would be their worries & what measures would they like to be put in place to make them comfortable renting their vehicles.
To help me get the insights I needed, I conducted a survey with these 3 questions & shared them with vehicle owners. I created 3 categories & used the card sorting technique to group the data gotten from from owners. This allowed me to identify trends & patterns.
INSIGHTS & ANALYSIS
Potential with conditions
From my card sorting analysis, I've noticed that when favorable conditions and a well-defined structures are established, vehicle owners are open to generating additional income from their vehicles.
PERSONAS
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DESIGN
Design Direction
Initially, I took some time to contemplate the design direction – whether to opt for a web-based solution or a mobile app-based one. After careful consideration, I recognized that for daily usage, a web-based solution could be more of a hassle than a benefit. I concluded that the same desired effects could be achieved efficiently through a simple smartphone app. Hence, I chose to stick with the app as the final platform for my solution.
HOW MIGHT WE
IDEATION
Conceptualization
After gathering insights from research, I began conceptualizing the essential features required for the application to operate effectively and help users accomplish their objectives.
SKETCHES
Catering to six main flows, I started brainstorming the app design and creating sketches
LOW-FIDELITY
THE FINAL SCREENS
The Final Product
PROTOTYPE
STYLE GUIDE
CONCLUSION
Lessons learnt
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Features Development: Conceptualizing and developing features that align with user goals is vital for app functionality.
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Market Opportunities: Identifying potential market opportunities based on research insights can lead to a more successful app.
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Smart Decision Making: Making informed choices about app design and platform selection can significantly impact user satisfaction.
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Mobile App vs. Web: Careful consideration of the daily use and convenience of mobile apps can guide platform selection for user-friendliness.
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Simplicity and Efficiency: Prioritize simplicity and efficiency in app design and functionality to make it user-friendly.
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Platform Selection: Choosing the right platform (web or app) requires careful evaluation of user behavior and preferences to ensure a seamless user experience.
For more work inquiries, or to grab a coffee, do email me at Favallifav@gmail.com
Thank you for reading!
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