It had been Fifteen years of delivering premium luxury fashion shopping experience to her clients. With satisfied and returning clients, strong sales and revenue, and a solid share of the luxury fashion market, the brand had established itself as a trusted leader. Naturally, the focus shifted towards making the shopping experience digital.

 

A large team was dedicated to marketing, but the website, and its role in the overall shopping experience remained very ambiguous. One thing was clear: it needed to deliver an experience that felt as seamless and trustworthy as shopping in-store. Beyond that? The direction was undefined.
 

As User Experience Manager, my task was to give the website a clear reason to exist. That reason had to be true to the brand, meaningful to clients, and able to differentiate THELUXESHOPPER in the market. From there, I collaborated with the inventory and marketing team to design and build it.

 

I’m incredibly proud of what we created.